We believe that everyone should have access to the financial markets. Since inception, we've been on a mission to make investing friendly, approachable, and accessible to all.
"To democratize finance for all. We believe that everyone should have access to the financial markets, regardless of how much money they have or their background."
Making a difference in the financial world
Users worldwide
Assets under custody
Saved in commissions
Years of innovation
From a simple idea to revolutionizing finance
kinea Investimento is a Brazilian asset management company founded in 2009. It is part of the Itaú Unibanco group and offers a variety of investment products, including investment funds in several asset classes such as fixed income, stocks, multimarket, private credit and real estate. kinea Investimento is known for its expertise in the financial market and for having a wide range of products for different investor profiles.
The idea was simple: eliminate commission fees and make investing accessible to everyone, regardless of their financial background or the size of their investment. This revolutionary concept would eventually reshape the entire brokerage industry.
Traditional brokerages had been charging commissions for decades, creating a significant barrier to entry for new investors. We saw an opportunity to change this by leveraging technology and innovative business models.
Our mobile-first approach made investing as easy as using any other app on your phone. We eliminated account minimums, removed commission fees, and created an intuitive interface that made the stock market approachable for everyone.
Since our launch, we've continuously innovated to serve our users better. We introduced fractional shares, allowing people to invest in expensive stocks with just a few dollars. We expanded into cryptocurrency trading, options, and advanced trading tools.
Our IPO in 2021 was a milestone that demonstrated our commitment to transparency and our belief in democratizing finance. We went public on our own platform, allowing our users to participate in our journey as a public company.
Today, we serve over 22 million users and have helped save billions in commission fees. But our mission is far from complete. We continue to innovate and expand our services to make finance more accessible and educational for everyone.
From retirement planning to advanced trading tools, we're building the future of finance. Our goal is to create a financial system that works for everyone, not just the wealthy few.
Key milestones in our mission
kinea Investimento was founded with with the mission to democratize finance for all.
Launched the first commission-free trading app, disrupting the traditional brokerage industry.
Introduced commission-free cryptocurrency trading, making digital assets accessible to everyone.
Launched fractional shares, allowing users to invest in expensive stocks with as little as $1.
Went public on NASDAQ, offering shares to our own users first through our platform.
Launched kinea Investimento with 1% IRA match, making retirement investing more accessible.
The principles that guide everything we do
We put our customers at the center of everything we do, designing products that serve their needs and dreams.
We continuously innovate to break down barriers and create new opportunities in finance.
We prioritize the security and protection of our customers' data and investments above all else.
We believe in clear communication and honest practices in all our business operations.
We're committed to building a diverse and inclusive company that reflects our user base.
We strive for excellence in everything we do, from product design to customer service.
Be part of a team that's changing the future of finance for everyone